This appears to be actual news story, even if it is about a publicity stunt:
People for the Ethical Treatment of Animals has sent a proposal to the Somerset County commissioners to lease their jail for the world’s first Lobster Empathy Center.
"A prison is the perfect setting to demonstrate how lobsters suffer when they are caught in traps or confined to cramped, filthy supermarket tanks," PETA wrote in a June 2 letter to the commissioners. "The center will teach visitors to have compassion for these interesting, sensitive animals while also commemorating the millions of lobsters who are ripped from their homes in the ocean off the coast of Maine each year before being boiled alive."
More lobsters here.