Culture

Texas Declares Roadside Prada Storefront an Illegal Ad

Pop art installation going back to 2005

|

Texas officials say the Prada Marfa is an illegal roadside advertisement and is considering what to do about the iconic West Texas structure.

The shack-sized Prada Marfa was installed in 2005 along a rural U.S highway. It resembles a storefront of the high-end Italian fashion brand.

It came under scrutiny this summer after Playboy installed a 40-foot sign with a neon-lit bunny nearby.