24/7 Newsfeed

Put Reason 24/7 on Your Site

RSS

Follow Reason 24/7 on Twitter and via RSS

Vitamin Water Campaign in Canada Paired English, French Words on Bottle Caps, Canceled After "YOU RETARD" Cap Found

As the mathematical theorem goes, a hypothetical monkey hitting random keys on a typewriter over an infinite amount of time will eventually produce the complete works of Shakespeare.

Or, if you start a program  to write a random English and French word on bottle caps, you eventually deliver an insult to the drinker. This is what Coca-Cola Company learned this week in Canada.

In the nominally bilingual country, an ill-devised campaign printed two random words, one for each language, on the inside of Vitamin Water caps.

The result was not poetry. A couple in Edmonton saw the words "YOU RETARD" on their bottle cap. It just so happens that their daughter is developmentally disabled.

Source: Minyanville. Read full article. (link)

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason.com or Reason Foundation. We reserve the right to delete any comment for any reason at any time. Report abuses.

advertisement