The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
The decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year. The committee is composed of representatives from major TV networks, local TV stations, cable TV networks, advertising agencies and some big brand advertisers.
Source: Hollywood Reporter. Read full article. (link)