A few months ago, we told you about how the Mavericks were planning on sending a Dirk Nowitzki bobbleheadinto outer space. But then, the Mavs star got hurt and missed the beginning of the season, the Mavs got off to a rough start and, well, the whole "let's send Dirk into space!" buzz died down.
But, recently, the Mavs have been playing so poorly that they needed to do something to get their fans excited about buying tickets. So, they went ahead with their plan to send Nowitzki's bobblehead into space, recorded it, and turned it into a ticket promotion.
Source: Complex Sports. Read full article. (link)