Reason.com - Free Minds and Free Markets
Reason logo Reason logo
  • Latest
  • Magazine
    • Current Issue
    • Archives
    • Subscribe
    • Crossword
  • Video
  • Podcasts
    • All Shows
    • The Reason Roundtable
    • The Reason Interview With Nick Gillespie
    • The Soho Forum Debates
    • Just Asking Questions
    • The Best of Reason Magazine
    • Why We Can't Have Nice Things
  • Volokh
  • Newsletters
  • Donate
    • Donate Online
    • Donate Crypto
    • Ways To Give To Reason Foundation
    • Torchbearer Society
    • Planned Giving
  • Subscribe
    • Reason Plus Subscription
    • Print Subscription
    • Gift Subscriptions
    • Subscriber Support

Login Form

Create new account
Forgot password

Politics

Average Presidential Vote Costs Major Candidates $22 in Online Spending

You can send me a check, directly

Reason Staff | 11.5.2012 9:40 PM

Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL
Media Contact & Reprint Requests

If you're an average online American, you're worth about $22 to the U.S. presidential campaigns, at least in terms of ad cost per vote. That's according to a new vote calculator produced by online privacy startup Abine, which asks seven multiple choice questions to gauge what you cost per ad.

The Obama and Romney campaigns have spent about $5 billion on online advertising so far but people are no longer receptive to traditional text or banner ads, says Abine privacy attorney and privacy advocate Sarah Downey. "A recent Anneberg study said that people dislike the idea that they're being targeted with political ads," she said in a phone conversation today. "86 percent of them disliked it, so instead of just going through Facebook ads, they're also doing apps, and recruiting your friends to do the work for them."

Start your day with Reason. Get a daily brief of the most important stories and trends every weekday morning when you subscribe to Reason Roundup.

This field is for validation purposes and should be left unchanged.

NEXT: Marijuana Initiatives May Open Up New Tourism Opportunities

Reason Staff
PoliticsScience & TechnologyElection 2012
Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL
Media Contact & Reprint Requests

Show Comments (0)

Latest

Donald Trump's Antitrust Enforcers Continue Their Harassment Campaign Against Google

Jack Nicastro | 9.5.2025 2:36 PM

MAGA Economics Is Losing

Eric Boehm | 9.5.2025 2:05 PM

Sen. Eric Schmitt Echoes Bernie Sanders With Attack on Foreign Worker Program

Autumn Billings | 9.5.2025 1:50 PM

The Anti-Lockdown Imposters of the New Right

Phillip W. Magness | 9.5.2025 1:35 PM

Google's Industry Dominance Isn't Unprecedented—and It Isn't Forever

James Czerniawski | 9.5.2025 11:15 AM

Recommended

  • About
  • Browse Topics
  • Events
  • Staff
  • Jobs
  • Donate
  • Advertise
  • Subscribe
  • Contact
  • Media
  • Shop
  • Amazon
Reason Facebook@reason on XReason InstagramReason TikTokReason YoutubeApple PodcastsReason on FlipboardReason RSS

© 2025 Reason Foundation | Accessibility | Privacy Policy | Terms Of Use

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Take Reason's short survey for a chance to win $300
Take Reason's short survey for a chance to win $300
Take Reason's short survey for a chance to win $300