What does having a website do to your newspaper’s readership? Either a little or a game-changing lot, depending on the title.
First-ever combined UK monthly print readership and online reach (as opposed to circulation) data from NRS and UKOM/Nielsen (called NRS/PADD) shows an average 20 percent uplift to total cross-platform audience when websites are factored in. But there is wide-ranging disparity between publishers.
Source: Paid Content. Read full article. (link)