In case you missed it, Dodge’s widely celebrated God Made a Farmer Super Bowl commercial runs about two minutes and features a series of pastoral farm stills—farmhouses and barns, dirt-crusted farmers kneeling in church or selling their strawberries at the market, and tractors in fields of wheat—overlaid with a now-famous speech delivered by the late commentator and columnist Paul Harvey at a 1978 Future Farmers of America gathering. Surveying the responses to the commercial from farmers, food activists, and scholars, Baylen Linnekin explains how God Made a Farmer lays bare all the bounty and incongruities of American farming and farm policy.
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