Greg Beato on Urban Renewal, Corporate-Style

In December 2010, Tony Hsieh, CEO of, an online retailer, announced plans to move the company's thousand-plus employees from an office park in Henderson, Nevada, to the old Las Vegas City Hall. In 2011, he leased 50 units in a luxury high-rise in the neighborhood, and he and some of his co-workers moved in. He’s hoping more will follow— employees and anyone else who wants to live in a lively, community-oriented urban neighborhood near his eight-acre worksite. It’s something he calls The Downtown Project, writes Greg Beato. 


Get Reason's print or digital edition before it’s posted online

  • Progressive Puritans: From e-cigs to sex classifieds, the once transgressive left wants to criminalize fun.
  • Port Authoritarians: Chris Christie’s Bridgegate scandal
  • The Menace of Secret Government: Obama’s proposed intelligence reforms don’t safeguard civil liberties