Julian Sanchez | April 19, 2005
TV Turnoff Week was always the one Adbusters campaign I thought was a perfectly fine idea: People choose to go seven days without television, and use it as a sort of conversation-starter to encourage others to do the same, get outside, read a book, talk to friends, whatever. You don't have to share the Adbusters crew's pose of pathological hatred for that hyperkinetic "vast wasteland" to think trading in a habitual infomercial viewing for Proust or the park once in a while might be healthy.
Except, naturally, they've found a way to turn what had been voluntary and innocuous into something intrusive and obnoxious: The mag is encouraging their self-styled "culture jammers" to prowl the streets with a keychain device called TV-B-Gone, a remote control universal off-switch for televisions, shutting off the tube in restaurants, bars, cafes, waiting rooms, and other public places. Sitting in the park and reading, apparently, lacked activist frission. I'm morbidly curious to see what happens when one of these proud sanitizers of the media landscape decides to enlighten the lumpenproletariat by making the local sports bar Fernsehenrein on game day.
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Not to suggest the FCC or any of it's rules be worth a damn, but it seems that might/(should??) be illegal, no?
Well, the *device itself* wouldn't be illegal under any FCC regulation unless you want to suggest that universal remotes should similarly be illegal, which I don't think anyone would argue. The unsolicited. *use* of it in someone else's bar might be some sort of public nuisance, but not as a result of FCC rules.
First, the activists were nonconformists.
As their ranks swelled, they conformed to their newly defined
norm.
Then the conformists became fascists.
Isn't that always the way it happens?
Wow, when I first saw the web site I thought it had to be a
joke. It's for real? That is too screwed up for words.
"is our first product, and is, in fact, one of the first truly
useful uses of technology. We hope you will enjoy it, as well as
the vast amount of energy that it opens up in your life."
Yep, antibiotics, internal combustion, the personal computer and
TV-B-Gone the amazing device that lets you turn off a TV! ( and
annoy people everywhere). Thank you for freeing up vast amounts of
energy in my life with your $14 REMOTE CONTROL.
"Q. What is the etiquette of turning off a tv in a public
place?
(....) With TV-B-GoneTM, you have the power to turn any tv off,
with others' approval."
Sure, wink. wink. the pretense of courtesy is pretty transparent.
If you really had others? approval you wouldn?t need TV-B-Gone you
would just ask "May I turn off the TV?" or "Can you please turn off
the TV for me?"
They sold out the first production run. I hope it was an awfully
small because I'd like to imagine that the market for a product
that is this deeply wrong is not very large.
"A few TV-B-GoneTM universal remote controls are available now for
immediate delivery at Target.com!!"
Another reason to hate Target this week.
Geez, sounds like a perfectly fun prank to me. Just because you don't like the ideology behind it doesn't devalue the fun of a little random chaos.
In high school, someone had a wrist watch with a universal
remote in it. He drove the teachers nuts by turning off the TV
every time they turned it on. At the time I thought it was
hilarious.
I'm sure the school bought 10 new TV's since the others were
"broken".
"Geez, sounds like a perfectly fun prank to me. Just because you
don't like the ideology behind it doesn't devalue the fun of a
little random chaos."
Ha. Please try that at a Boston establishment during the 9th inning
of a Sox game and tell me how that prank went over with the
patrons.
matt - just as long as you don't get caught. Otherwise, the perfect prank. Could you imagine the chaos?
Julian, since you're "morbidly curious", I would honestly -- to
some stranger who turned off my TV because he didn't think I should
be watching it? -- honestly, kick him in the balls, and hard.
"Man pummelled for unappreciated activism"--film at 11.
Adbusters' existence is based entirely on the condescending premise that "commercial culture" turns everyone into mindless consumer zombies -- except for the enlightened folks who support Adbusters, of course. It's all just dumbed-down Marxian "false consciousness."
Yeah, it would be a fun prank, if it weren't part of the whole
"_I_ know how _you_ should live _your_ life" thing.
I've joined the "Jammer Group" for San Francisco - you can do this
at the Adbuster site. I'll see what they come up with.
Yeah, it would be a fun prank, if it weren't part of the
whole "_I_ know how _you_ should live _your_ life"
thing.
Exactly. It's like a device that you could use to extinguish
cigarettes, prevent people from orgasming, remove the taste from
fatty foods, etc., anonymously and from a distance.
I hope all these TV-B-Gones become TV-B-Gone-Up-Your-A's.
Just because you don't like the ideology behind it doesn't
devalue the fun of a little random chaos.
Please, ideology is half the battle. There's a big difference
between cracking somebody over the skull in self defense, and
cracking somebody over the skull because you don't like the way
they look.
I think these fucking tools been listening to Tyler Durden a
little too much. This is like the pantywaist version of Project
Mayhem.
The first rule of Project Annoying Little Pantywaist is, you
don't talk about Project Annoying Little Pantywaist.
I've got another idea for an even more advanced piece of "Technology". I calls it the "TV-B-Gone-B-Gone". It's comprised of: a piece of masking tape over the remote receiver, coupled with my boot up the ass of the twat who's too busy fiddling with his little remote control jammer to see me coming. Patent Pending.
Evan, that idea rules! I'm in. Now, I don't have a tv and
haven't had one for about two years. I enjoy it that way, I also
like tomatoes. Why I would care where other people stand on that is
beyond me. So to all those petty Party members trying to tell me
how I should live:
Eat my stool!
Interesting response by pseudolibertarians. How is TV-B-Gone any worse than intrusive TVs in public places? Turning off a TV in a sportsbar is rude and stupid precisely because people have congregated to watch the television. But why do I have to be subjected to CNN when I'm sitting in Logan airport? Why shouldn't I have the right to turn off the television that's annoying me? As far as I'm concerned, it's not about me believing TV is bad for you, it's about my right not to be subjected to your entertainment. You want to watch TV in public? Get a portable or a DVD player and use headphones. Same with music - get a walkman, why should I have to listen to your crappy music? And most of the annoying public TVs in restaurants and airports aren't being watched by anyone. And I completely support the random chaos factor.
I've got one question: can I get one that will penetrate the ceiling of my apartment and turn off the tube of the idiot, (loud) soap-opera watching cow who lives above me? If so, I'll take a dozen.
"Geez, sounds like a perfectly fun prank to me. Just because you
don't like the ideology behind it doesn't devalue the fun of a
little random chaos."
Fun, random chaos that interferes with the delivery of consumer
goods is not to be tolerated. Now I'm going to immitate an Eric
Cartman voice so you'll all know how hip I am.
Sincerely,
The People Who Fund Libertarian Groups
I could really do without a TV in my house, that's for damn sure. Back when I had an antenna-based TV, I could at least watch PBS, but now all my roommates do is watch the same cartoons (downloaded off the internet) all the fucking time. It never stops. However, I don't begrudge people who don't live with me the right to watch mind rotting television.
FYI, these "activists" trying to turn off TVs in public might be more easy to catch than you'd think, since any digital camera (including the ones on cell phones) can see remote control signals.
I read that this gizmo is quite popular.
TV at a sports bar is one thing. TV at a restaurant, where you are
trying to have a conversation with a friend and are constantly
being distracted by the noise and flickering images is another.
There is no reason for it. I have to wonder if restaurant owners
install those TV's in response to real customer demand, or
perceived and non-existent customer demand.
Again, I'm not talking about watching the big game, I'm talking
about constant background noise. I don't want to have to avoid an
otherwise excellent restaurant because they've chosen to install a
TV and keep it on all the time.
Number 6,
I'll take one too, if it works on the stereo in the apartment above
me that was cranking salsa-trance at 5:30 this morning. Even
better, if it can turn off the thunderous dancing.
This zany hijinx would have been fun when I was like 13. Now
it's just more encouragement for people to think that everywhere
they set foot is public.
Somehow it's acceptable to say that TV is annoying, but it's silly
to say that a bunch of juvenile delinquents begging to be
considered clever is equally annoying.
Damn it! I sound like an old man!
I agree, Vanya. I feel the same way about lights. Shouldn't I be able to turn off lights that are bothering me. As far as I'm concerned, it's not about me believing light is bad for you, it's about my right not to be subjected to your need for brightness. You want to see in public? Get a flashlight.
"I have to wonder if restaurant owners install those TV's in
response to real customer demand, or perceived and non-existent
customer demand."
Alternate theory - they do it to discourage people from lingering
and chatting, so they can get more turnover. Sort of like fast food
restaurants installing deliberately uncomfortable plastic
furniture. Seriously, it's 2004, do you think McDonald's couldn't
design a more comfortable chair if they wanted to?
"As far as I'm concerned, it's not about me believing TV is bad
for you, it's about my right not to be subjected to your
entertainment."
Just curious. Where in the hell did this right come from? I don't
want to be subjected to views of fat people. The point is that you
really need to be able to demonstrate some level of harm before you
start regulating what people do in public places. Irritation is
really not a good enough standard or kids would not be permitted
anywhere.
Turning off a TV in a sports bar is obnoxious because it isn't your
f-ing TV and it isn't your f-ing bar. Ask the people running the
place to turn off the TV. If you don't like the answer you get,
learn to adapt. Airports are only quasi public spaces. Gates are
generally run by those who pay the bills on an ongoing basis, just
like sports bars.
Vanya:
"But why do I have to be subjected to CNN when I'm sitting in Logan
airport?"
Well, because it's not yours to turn off.
There is, of course, a market-based solution-hang out in places
without an idiot-box playing. Culturally, I have noticed a strange
phenomenon. People seem to need the box to be played at max volume
all the time. My theory is that doing so is more effective at
obliterating any thoughts outside of those sparked by the electric
soma generator. Whatever the cause, it demonstrates a complete lack
of respect for other individuals.
The box really is disturbingly pervasive. I was standing outside my
apt. having a smoke the other night when I realized that the
flickering blue of the television was visible in every single
dwelling I could see. All of them.
Of course, all will be better once I move into a building where the
only apt. is mine.
"Sort of like fast food restaurants installing deliberately
uncomfortable plastic furniture. Seriously, it's 2004, do you think
McDonald's couldn't design a more comfortable chair if they wanted
to?"
The worst on that front is Hooters. Those God awful wooden stools
make it very unpleasant to sit through a whole game, the scenery
notwithstanding.
the flickering blue of the television was visible in every
single dwelling I could see
My tv is always on in the background, whether I'm watching it or
not (usually not). I like the background noise. There are very,
very few programs that can tear me away from working on the
computer or washing dishes or whatever it is I'm doing. I'd like to
think that all those other people aren't just staring blankly at
the screen all the time, but sadly I'm probably wrong.
How is TV-B-Gone any worse than intrusive TVs in public
places?
The simple answer is because it fiddles with property that is not
yours, and does so simply based on your perception that others need
to watch less TV.
TVs in public places belong to someone, and if their presence
annoys you, you're free to simply not go there. The idea that
you're free to mess with a TV in a public place because it annoys
you is th same principle that bans smoking in all NYC
buildings.
I'm sorry but "It annoys me" is not a compelling reason for much of
anything that infringes on others rights.
My tv is always on in the background, whether I'm watching
it or not (usually not). I like the background noise. There are
very, very few programs that can tear me away from working on the
computer or washing dishes or whatever it is I'm doing. I'd like to
think that all those other people aren't just staring blankly at
the screen all the time, but sadly I'm probably wrong..
I do the same thing sometimes. I find The Daily Show is good, and
often funny, background noise for when I make dinner. I really
can't imagine actually just sitting and staring at the box.
However, I suspect you're right-sitting and staring is exactly what
most people do.
i really do like the idea of turn off tv week. i'm not much of a
tv person in the first place.
but this soft fascist wuss shit is so very much like, um,
adbustery? if the "commons" is anything you see in public, then
there's really nothing wrong with someone walking into a gallery
and taking down images of gays or sexuality in generall they don't
like.
i mean, i understand the difference is that "tv and advertising is
evil thought control" and the artwork isn't (presuming it has a
proper ideological bent or is produced by the right minority group)
but the whole attitude is so very, very gross.
so...how long before "turn off internet week?"
So, does Adbusters have a comment on TiVo. I know plenty of people who go without the magic box for days, even weeks for business travel to hell holes and then spend a weekend playing catch up.
I must really be living in a different world than most people. I eat out maybe five or six times a week, and I can't recall seeing a television in a restaurant, outside of the sports bar/restaurants where they are to be expected. Airports generally have areas where one can avoid CNN. I'm more bothered by the television blaring in the room next door in hotels, but most people will turn it down a bit if asked politely.
To me, TV-Be-Gone (and Adbusters, for that matter)
epitomize the two most obnoxious tendencies in American political
and social life:
1) The desire to feel morally and intellectually superior to one's
peers, and
2) The desire to inflict one's personal tastes, preferences and
beliefs on everybody else, because after all, you are Right and
they are Wrong.
If you don't like the TV blaring in a restaurant, patronize another
restaurant. If you don't like the TV in an airport, find a seat
that isn't exposed to it (I've found them in every airport I've
been to) or write to the airport authorities requesting that they
provide more TV-free seating areas. In short, exercise your freedom
of choice - don't deny others their ability to choose, just because
you don't approve of their choices.
Here's a technical question, since I don't really know how these
things work:
Most TV remotes that I've seen have one button for both on and off.
Press it once, it turns it on, press it again, it turns it off.
Perhaps I'm just completely ignorant of how the technology works,
but, doesn't it follow, if there is a big bank of TV's, with some
turned on and some turned off, when you press the TV-B-Gone button,
it turns the off ones on, and the on ones off?
Alright, how many of you schmucks are going to buy this device
as a result of that link. I know I am, in fact I think I'll get 2!
I like a little random chaos myself, especially if it effects a
bunch of dumb jocks in a sports bar who think they're part of the
team. You don't have a contract with them, nobody cares how much
you spent on that jersey, and you should really try filling that
brain up with other things besides sports trivia!
TV-B-Gone chaos inducer: What? Did I just hear him
throw out some stats that nobody gives a crap about? There's only
11 players on the field buddy, and I'd tune into Sports Center if I
wanted the low down!
*CLICK*
TV-B-Gone chaos inducer: "Bartender...can you make
my rum and coke stiff"
Bartender: "Here you go" *glass full of coke and
ice with a drop of rum*
*CLICK*
especially if it effects a bunch of dumb jocks in a sports bar who
think they're part of the team. You don't have a contract with
them, nobody cares how much you spent on that jersey, and you
should really try filling that brain up with other things besides
sports trivia!
And here is the proof of the elitist nature of the Adbusters and
TV-B-Goners. WTF are you doing in a sports bar if you don't like
people talking about sports. Grin and fucking bear it, or go
somewhere else.
I certainly hope that restaurant/bar owners who find people with
TV-B-Gones will take the appropriate action--throw 'em out on their
asses.
Adbusters sounds kinda cool... don't they make an internet
popup-blocker?
We are a global network of artists, activists, writers,
pranksters, students, educators and entrepreneurs who want to
advance the new social activist movement of the
information age. Our aim is to topple existing power
structures and forge a major shift in the way we will live
in the 21st century.
Oh... er, never mind. Moving along...
Oh lighten up... I was just providing some innocent humor. I'm all for private business owners rights to set their own smoking guidelines, etc., etc. I'm all for playing pranks too, an idea you apparently can't even entertain. And yes, I know what's crossing the line, so relax chief.
Actually I played this prank many years ago during driver's ed. That was a lot of fun--when I was 15.
pollutes our physical and mental commons
Does this mean I can prevent the pollution caused by street
theater?
Sounds like a job for the new and improved Ball Buster by
Louisville Slugger
"Please, ideology is half the battle. There's a big difference
between cracking somebody over the skull in self defense, and
cracking somebody over the skull because you don't like the way
they look."
But nobody's skull is getting cracked, that's the point. It's
basically harmless, it's just TV. If it actually caused property
damage or loss of life, that would be more serious.
Actually I played this prank many years ago during driver's
ed. That was a lot of fun--when I was 15.
Ahhh, so now I get it. There's a certain age we are supposed to
lose a sense of humor and be able to perform pranks. I'm 26, still
play some PS2 (online gaming), still strive to keep a sense of
humor in my daily life, and will continue to do so. So I'm glad
that you became anal retentive after the age of 15, but for me,
I'll pass on that.
Never liked Adbusters. The Adbusters vibe is basically, like
much left-wing nuttery, ripe with the stench of an evil Stuart
Smalley: "Because I'm smarter than you, I have better taste than
you, and darn it, I know how you should live better than you
do."
TV Turn-Off week? Please. I go weeks, sometimes months without
watching TV, and it has yet to be in response to anything other
than having other things I'd rather be doing. (Doesn't mean I don't
like TV, but it's easier just to rent a season of the X-Files or
Deadwood at Blockbuster.)
Certainly not in response to a bunch of snotty dweebs who think
they're better and smarter than the hoi polloi - mostly based on
the superiority the feel when they turn up their noses at people
who shop at Wal-mart and buy coffee at Starbucks.
But somehow these brilliant geniuses who are our self-styled
"betters" are stupid enough to believe that lame satire based on
advertising campaigns is going to "topple existing power
structures."
Interesting response by pseudolibertarians
Is it necessary for every hit and run topic to have a post
insulting someone else's libertarianism? I was renewing my reason
subscription through Amazon the other day and the reviews on reason
were either "great" or "not real libertarianism" begging the
question -- what is real libertarian thought? I agree with most
everything that I've read that Friedman has written but not so much
Rand. Do I need to go back to the supermarket, buy Libertarian
Loops and hope I hit the one in ten shot to get my secret decoder
ring? Or can we agree to stop using these bullshit labels?
lincoln,
I've never really figured out what all the hub-bub about
"pseudo-libertarians," etc. is about either. I tend to think of
myself as a libertarian or Liberal (in the tradition of the
nation's founders).
I'm sure I don't pass the purity test, but this forum is the
closest thing to a similar political vibe I've found.
I suspect it's kind of like the Gurdjieff quote: "If a sufficient
number of people who wanted to stop war really did gather together,
they would first of all begin by making war upon those who
disagreed with them. And it is still more certain that they would
make war on people who also want to stop wars but in another
way."
Pseudo-libertarian, in my experience, is just an irritating label used by extremist libertarians to label those who are a bit more willing to listen to things that don't seemingly jive well with libertarian thought.
Ahhh, so now I get it. There's a certain age we are supposed
to lose a sense of humor and be able to perform pranks. I'm 26,
still play some PS2 (online gaming), still strive to keep a sense
of humor in my daily life, and will continue to do so. So I'm glad
that you became anal retentive after the age of 15, but for me,
I'll pass on that.
You have no idea.
Ahhh, so now I get it. There's a certain age we are supposed
to lose a sense of humor and be able to perform pranks.
Well, adults are basically expected to not screw with each other's
stuff as a prank.
Of course, legions (ie, 20-30 nationwide) of leftoids wandering
around turning off TVs in smug moral superiority doesn't fit my
definition of a "prank", anyway. Pranks, as I understand them, have
to be funny, not simply rude.
Is it necessary for every hit and run topic to have a post
insulting someone else's libertarianism?
Not always. During election season, it's necessary for
every post on every topic to insult someone
else's libertarianism.
Regarding the TV-B-Gone: All I ask it that you don't be a
TV-B-Goner while I'm getting a BTVS*-Boner.
*Buffy the Vampire Slayer
"Oh lighten up... I was just providing some innocent
humor."
You might want to work on your material a little.
Seriously, it's 2004, do you think McDonald's couldn't
design a more comfortable chair if they wanted to?
joe, you need to get a new calander.
joe actually brings up a good point here and I find myself (gasp)
agreeing that from the restaurant/bar owners' point of view, the TV
is often there to contribute to customer turnover. Once you've seen
30 minutes of Headline News you've seen it all, so you may as well
head out. The TV at once invites you into the establishment and
gives you a time frame for leaving again.
I honestly don't understand the mindset of people who feel the need
to turn off someone else's TV. If it's annoying you then LEAVE.
You're right not to be annoyed doesn't trump anyone else's right to
watch the thing.
"You're right not to be annoyed doesn't trump anyone else's
right to watch the thing."
i see you are not familiar with the america. it is odd place,
yes?
i see you are not familiar with the america. it is odd
place, yes?
Da. In my country, you don't turn off TV, TV turns off you!
I don't think they have a right to turn off teevees. I don't think people have a right to put a flaming bag of poop on anyone's stoop, either. But I can definitely see the humor.
Vanya,
I agree with you, despite the snide comments people have made. I
spent 7 months last year flying every week (doing contract work),
and the TVs in airports were horrible. They're so loud that there's
nowhere to go to escape them.
Your rights stop where my EARS begin. How about a universal mute? I
can always close my eyes, but the noise is nerve-wracking and
unavoidable.
Is everybody else in America half-deaf?
"Your rights stop where my EARS begin."
So whenever you speak at all within audible range of another human
being you are violating their rights?
Sorry, I'm still missing why using a "TV-B-Gone" necessarily expresses "The desire to feel morally and intellectually superior to one's peers." I watch a lot of TV, but I don't have an issue with this device. Seems like some people are pretty sensitive about others condescending to them. TV-B-Gone is primarily about shutting up an annoying TV. If I go into your house and turn off your TV because you're watching "The Simple Life", then the ragers against the ultrasophisticated would have a point. But if I'm sitting in a lobby of a bus station and no one else is watching - has any harm been done? If I'm waiting for the bus, I can't LEAVE. Doesn't my right not to be annoyed trump the right of a television to be on for no reason? I'm not destroying anyone's physical property. And despite all the anti-leftoid ranting, I think it's far more likely that conservatives will be using this device to turn off "indecent material" when their kids are around. Finally, while turning off a Red Sox game in the 9th inning in a Boston bar is plain evil, turning off a Yankees game in a New York bar is hilarious. Just a matter of perspective.
But if I'm sitting in a lobby of a bus station and no one
else is watching - has any harm been done?
If no one is watching then why do you need a secret device to
switch off the TV? Just walk up and turn it off. The only reason
you need a secret device is to furitively turn it off whether
anyone is watching or not. Are you considerate it enough to turn
the TV back on for the next group of people who want to watch it
after your bus arrives?
And despite all the anti-leftoid ranting, I think it's far more
likely that conservatives will be using this device to turn off
"indecent material" when their kids are around.
You're right. It's OK to be a censor because republicans do it too,
and we all know they're always right.
Vanya, I think I answered your question with my previous post...
Never liked Adbusters. The Adbusters vibe is basically, like much
left-wing nuttery, ripe with the stench of an evil Stuart Smalley:
"Because I'm smarter than you, I have better taste than you, and
darn it, I know how you should live better than you do."
If it makes you feel any better, there's plenty of the same vibe
coming from right-wing nuttery as well. But Adbusters is definitely
leftist, anti-capitalist nuttery, so I used left-wing in my
rant.
And Minor Threat pretty well nails the whole needing a secret
device to do it instead of just asking someone who works there to
turn it off or turning it off yourself. You'll only be told no
(usually) if there are other people who ARE watching it.
TV-B-Gone is primarily about shutting up an annoying
TV.
It is primarily about secrecy. Who are you trying to kid?
"Your rights stop where my EARS begin."
I'm sorry, but that is fucking hilarious.
So whenever you speak at all within audible range of another
human being you are violating their rights?
Can I use that one on Chomsky?
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