Forget the stereotype of the tweeting, texting, YouTube-watching millennial with a short attention span. According to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, if you were born between 1979 and 1989, you spent more money on books in 2011 than older Americans. The survey found that millennials now buy 30 percent of books. In comparison, baby boomers, who have far more disposable income than most millennials, only made 24 percent of book purchases.
Source: Good Education. Read full article. (link)