"The thing that blows my mind is that we spend so much money on feeling good," says author and activist Bjorn Lomborg about "feel-good" environmentalist measures like recycling and wind turbines, "I would like us to do stuff that actually works."

The Reason Foundation hosted a conversation with Lomborg and the New York Times' John Tierney at the Museum of Sex in New York City, where they discussed how free trade and innovation could help alleviate the suffering of the third world and improve the environment, if only people could be convinced these "unsexy" ideas were of greater benefit than sorting the glass and plastic in their garbage.

Lomborg, the author of "The Skeptical Environmentalist" and the subject of the documentary film "Cool It," is also the founder and director of the Copenhagen Consensus, a Danish think-tank focused on finding the "the best ways for governments and philanthropists to spend aid and development money."

For more Reason coverage of the Copenhagen Consensus go here, here and here.

About 27 minutes.

Produced by Anthony L. Fisher.

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