Regulation

Newsflash: Canned Soup Is Salty

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The same folks who brought you the factually-dubious drinkable fat ads are at it again, with new New York City ads warning people that salty foods are…salty. As with the fat ad, the salt warning traffics in hyperbole for the public good. Here's the actual ad:

bad for you, good for your driveway on snowy days

And here's a handy corrective graphic put together by the folks at the Center for Consumer Freedom:

yep, that's about how much salt soup should have

For now, the campaign is simply encouraging eaters to read labels and choose less sodium-laden alternatives, rather than implying that all soups are created evil. But as we know from such sad tales as the Chuck E. Cheese-might-be-marketing-to-kids scandal, voluntary limits have a way of become mandatory programs over time.

More on shaky anti-salt science here.