MSNBC Has Lousy Ratings—and They're Getting Worse
Rachel Maddow, the biggest star on the MSNBC cable network, just posted her lowest quarterly ratings results ever.
"Morning Joe," MSNBC's signature morning program, scored its second-lowest quarterly ratings, reaching an average of just 87,000 viewers in the key news demographic group.
And "Ronan Farrow Daily," the network's heavily promoted new afternoon show, which stars a 26-year-old Rhodes Scholar with a high-profile Hollywood lineage, has been largely a dud.
Though it has mostly happened quietly, which may be a comment on the cable network's larger status in the media landscape, MSNBC has seen its ratings hit one of the deepest skids in its history, with the recently completed third quarter of 2014 generating some record lows.