Price of Cheap Beer in NYC Rising Because of Hipsters, Study Says

A near 10 percent increase in "sub-premium" beer prices in the last seven months


Thanks to hipsters, the price of cheap beer like Pabst Blue Ribbon is on the rise.

A recent study by Restaurant Sciences found that low-cost beers like Budweiser, Miller Light and Coors Light are going up thanks to the rise in popularity of Pabst Blue Ribbon (PBR)– favorite among the community of bearded men in skinny jeans.