What's More Kawaii Than a Beer-Swilling Child?


Which is worse: sweet alcoholic beverages that are officially marketed to young adults but appeal to teenagers, or sweet nonalcoholic beverages that are explicitly marketed to children as beer substitutes? "With so much concern about 'the children' these days," writes Michael Keferl on CScout Japan's blog, "we doubt that fake beer for kids would make it past the pitch stage at any [American] beverage company."