Samsung Increased Ad Budget Five-Fold to Spend More Than Apple in 2012
Apple spent three times as much as Samsung on ads in 2011
According to new research released on Tuesday, Samsung spent a whopping $401 million on U.S. print, television, billboards and internet advertisements in 2012, leapfrogging past HTC and its biggest rival Apple, which in 2011 outspent the Korean firm more than three to one.
Data from advertising research and consulting firm Kantar Media shows that Samsung boosted U.S. ad spending by some $323 million between 2011 to 2012, while second-biggest spender Apple's budget went from $253 million to $333 million over the same period, reports The Wall Street Journal.