White House of the Rising Sun

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New Zealand has just legalized brothels, one of which has decided to call itself the White House and advertise "with a logo almost identical to the US presidential seal, showing an American bald eagle with a ribbon in its mouth, holding the arrows of war and an olive branch." According to the Sidney Morning Herald, this has prompted a complaint from the American embassy. I don't see why: It's just named after the porn site whitehouse.com, right?