Never Underestimate the Power of Inertia

Jeff Taylor | 12.2.2002 4:13 AM

Over 90 percent of AOL users say that a major reason they stick with the service is so they won't have to change their email address. AOL is in the midst of a push to give its 27 million users more "unique" content. Sounds like the only thing they really want is easy email.

Jeff Taylor is a contributing editor at Reason.