Fat on Ice in NYC

Katherine Mangu-Ward | September 1, 2009

Gov. David Paterson's plan to balance the New York state budget with taxes on full-sugar soda may have fizzled, and President Barack Obama's plan to use a national soda tax to fund health care reform is on the rocks, but the anti-soda campaign continues apace, with these charming ads going in 1,500 subway slots in New York City.

This masterpiece took $277,000 and three years to develop. However, I assume a significant portion of the budget went to high-tech fat pouring research, which will have other useful applications as well.