Reason is the premier magazine of free minds and free markets. Our mission is to advance a free society by communicating the value of free markets and free speech for all. We do this through our journalism, opinion, public policy research, documentaries, and social media content.
As the Digital Marketing Analytics Specialist, you will help us better understand the performance of our digital content and transform data into actionable insights. We need a new collaborator who shares Reason's values and who understands how to draw clear narratives out of data. Your purpose, in short, will be to provide analysis on a formal and ad hoc basis in order to help us measure our content performance and expand our audience.
If you're passionate about free minds, free markets, and actionable metrics, this job is for you.
KEY RESPONSIBILITIES:
- Develop and oversee digital and offline campaign tracking requirements.
- Manage data quality control.
- Develop, execute, and distribute key analytics and insights reporting for the marketing, video, and editorial teams.
- Identify and explore opportunities for expanding data sources and/or custom models.
- Maintain knowledge of all marketing and business goals, tactics, reporting, and data attributes.
- Provide guidance for making processes more efficient and productive.
QUALIFICATIONS:
- Passion for and alignment with Reason's mission of promoting individual liberty and free markets.
- Solid analytics skills, understanding of math, and great attention to detail.
- Collaborative and open-minded.
- Skilled at testing and pushing for constant, incremental improvement.
- 2+ years of relevant experience (ideally in digital media marketing, advertising, or advertising technology and analytics).
- Experience with Google Analytics 4, Google Tag Manager, Excel, Tableau/Data Studio, Facebook Insights, and other analytics platforms.
- Understanding of digital paid media attribution, metrics, and benchmarks.
- Experience building dashboards or other visualizations.
Please send your resume, cover letter, and any supplemental documents in one pdf to jobs@reason.com.
Due to the expected volume of applications, we will follow up with the most suitable candidates but cannot respond individually to all applicants.
