"When [MSNBC broadcasts 'true crime' documentaries], they're really competing with Court TV," Mr. Klein later told NYTV in an interview in his office overlooking Columbus Circle. "They're saying, in effect, we give up trying to cover the news in any meaningful way. It enhances our brand. We're the last man standing in terms of covering the news. We love that."
[...]
He told the staffers that they should not worry about attracting "couch potatoes" who turn on the TV and stick with whatever happens to be on, and "thrill-seekers," who tune in looking for the ultimate car chase or building demolition. Instead, he encouraged the newsroom to do a better job of attracting "inquiring minds" (viewers looking to ruminate in depth on current events) and "social connectors" (people looking for stories to yap about with their buddies).
So what stories are on desk for the inquisitive, "inquiring" visitor to CNN.com? Will the weepy Anderson Cooper Vanderbilt "keep them honest?" Is he ripping the lid off of it?
