When Intuit, the software giant behind Quicken and Quickbooks, launched a small business contest for a free ad in the 2014 Super Bowl, the company may have gotten more than it bargained for.

The rules of the contest are simple: get the most online votes for your small business and you become a finalist to win a professionally produced commercial and a coveted Super Bowl time slot. The possible outcome is not so simple: a win for marijuana policy reform group NORML, which would air the first pro-pot commercial in Super Bowl history.

Read this article at The Huffington Post.