Protecting the Public From Double Entendre

Jacob Sullum | August 15, 2006

The Hooters billboard on Gulf-to-Bay Boulevard in Clearwater, Florida, used to say, "Liquor in Clearwater, Poker in Vegas." Then Clearwater Mayor Frank Hibbard made a phone call to Ed Droste, co-founder of the restaurant chain. Now the billboard says, "Liquor in Clearwater, Casino in Vegas." Hibbard concedes the original version broke no law, but he thought it was inappropriate. "The first time I read it," he told the St. Petersburg Times, "it went over my head, and then I got it....I thought, 'That's not good.'" The first time I read it, I didn't get it either. I didn't realize Hooters had a casino in Las Vegas.