Truth (and consequences)

David Weigel | March 30, 2006

If you watch any TV shows aimed at the 18-34 demographic, you've seen ads by "truth," the totally cool anti-smoking campaign. Funded by $300 million a year in Big Tobacco protection money, most of the commercials showcase handsome teens and twentysomethings haunting an anonymous city's streets, irritating passersby by screaming into megaphones or brandishing scary dogs.

In other words, they're annoying. Filmmaker Richard Darge realized this and made his own "truth" commercial that shows what happens when a fed-up smoker encounters one of the campaign's self-righteous street theater junkies.

(Hat tip: John Tabin.)