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Hanah Metchis on the great Geico/Google trademark flap.

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason.com or Reason Foundation. We reserve the right to delete any comment or disable your ability to comment for any reason at any time.

|7.23.04 @ 4:41AM|

Google could resolve the issue by simply eliminating "Geico" from any and all search results.

Imbeciles.

|7.23.04 @ 5:54AM|

Geico sucks.

|7.24.04 @ 7:53AM|

Companies these days tend to treat a trademark, trade dress, etc., like its a property right - this case is illustrative of this and demonstrates why its such a wrongheaded approach.

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