October 8, 2003
I think I was the only Reason-er who had any dealings with Matt Beer, but his death on Monday was a great loss. Matt, who died of an apparent heart attack in Cambodia, where he had just arrived to start editing an English-language paper, was one of a kind. Although I knew him as an all-around ass-kicker and dirty tricks man at Suck, a boulevardier and journalistic wisenheimer around San Francisco, and one of the most resourceful schmoozers I've ever met, these obituaries from the Detroit News and Free Press demonstrate that his most notorious exploits (of which I knew very little) took place back in the Motor City. He was a born tabloidist, without any political opinions I could ever discern beyond whether something would make a juicy story, the kind of reporter the "three-legged duck" rule was made for. And he had the most important skill of all—the unfailing ability to find somebody who will pay you for a story. I'll miss him.
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At the risk of proving that I am neither 'hip' nor 'with it',
can anyone shed some light on what a 'three-legged-duck' rule might
be? Google fails me.
The loss of any of the Sucksters is a sad day. As was the day that
Suck succumbed to the dot-com embulism.
It's an old saw about editors: You ask new reporters which story they'd go with: A big scandal at City Hall or a three-legged duck found in somebody's back yard. The good ones will pick the three-legged duck (because there will always be scandals at City Hall, but a three-legged duck is really news).
Guy was a disbarred lawyer who defrauded his clients and, from what I knew of him, kind of an asshole. And his stories contained shitloads of inaccuracies and just-plain-made-up shit. Sorry for his family, but why he deserves any plaudits for his vocational exploits is beyond me. Also, just to remind myself of why people like me go into journalism to begin with, I always live by the city-hall-scandal rule. Because it, you know, actually affects people. The duck story can wait a day.
I knew Matt Beer. He attended NMU in Marquette in Michigan's
Upper Peninsula the same time I did, but I didn't know him then. He
was involved in the student government and drove the administration
a bit batty when he was looking for the straight dope (he may have
written for the North Wind, NMU's paper, too.) He tells a story
about putting on coveralls and going into a closed admin meeting,
prentending to fudge with some light switches or something and
eaves dropped.
I knew of him in Detroit as a writer of a dish column and even
snickered with most when his Dad turned out to have another family.
We all wondered if he would report on that.
I met him when I sent a piece to a little magazine called Orbit in
Detroit. (You can see an Orby shirt in Pulp Fiction on Quenin
Tarrentino) He printed it and then had me write a few pieces about
alcohol. His was a very good editor and his touch always made my
stuff better. We became friends and lunched and drank
together.
He was five of nine in a Catholic family structure as was I. Middle
children do have some things to prove. Since we both lived in the
313 area code, he would call me when he was working from home and
we would chat for a dime all day throughout the day. He had gone
free-lance, as was I, and phone bills needed to be monitored. We
had breakfast during the week his Father died and I was glad to be
there to listen.
When he left Detroit for San Francisco to work for Suck.com, he
gave me a wonderful print of an old black man standing in front of
his Twin Pines milk truck. A very Detroit image. A very Detroit
memory.
Matt got me some work at Suck.com and then he drifted on. I talked
with him off and on, sent him a typed letter once which he had to
call me about and thank me for sending a him a letter he could hold
in his hand, rather than just read on the screen.
Before going to SF this summer with my wife and son, I tried to
track Matt down. No luck. then I heard he had died.
Glad to have known you Matt!
To the jag balls "biff" with no respect for the dead. How high
and mighty you must be. Have the guts to let us know how to contact
you. I knew Matt, went through some seriously trying times with
him, and yet I cannot say a bad word about him...contact me, so I
can converse with a perfect journalist...how could you write
something like that knowing his family will see it? You obviously
missed the very first and most important lesson of journalism...can
you guess what it is?
Suz
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