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Ed Rothstein's New York Times review of the new Advertising Age Encyclopedia of Advertising, to my astonishment, takes a swipe at the widespread academic hostility toward advertising. (Perhaps I shouldn't be so astonished... I see Rothstein has a doctorate from the University of Chicago's Committee on Social Thought, which Hayek called home.) Rothstein's conclusion:
[T]he accumulated detail of the encyclopedia makes clear that the ordinary academic model of advertising and its effects is inadequate. Advertisements are a form of communication, not mere manipulation: they help make sense of the world, defining its differences and essences, filtering through its variety, making claims and constructing images. The final task � discerning knowledge amid the claims and images � makes us all cool-hunters in training.
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|7.19.03 @ 1:32AM|#
Too bad "liberals" don't always see it the same way.
|7.19.03 @ 2:09AM|#
I'm sorry please remind me .... when did people begin to care what the "academics" opinion on ANYTHING is?