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He also said that not every winery is interested in large-scale distribution, including in Pennsylvania where they can sell directly from their tasting room. And there’s the simple space factor: A store may just not have room on the shelves, “no matter how outstanding your product is,” Greene said.
Unique to Pennsylvania is the brand of wine that PLCB produces and markets on its own, called TableLeaf. This “doesn’t make much sense,” Greene said.
“The state government itself should not be creating a competitive advantage against its own business,” Greene said.
But, if the Corbett administration succeeds with its pitch to end the nearly century-old status quo on state-run booze sales, Greene said he hopes the change is done “thoughtfully” and with plenty of legislative input.
In Washington state, the liquor control system was privatized by voter referendum last year. Greene said the industry is still digesting the change, and the inner workings of the system are still getting figured out.
In the end, what matters is a fair system, Greene said.
“What we would like to see as the barometer for success is the consumer deciding what they want or what they don’t want,” he said. “Whether it’s a control system or a private system, our members don’t necessary want a leg up. What they want is a fair shot at the market.”
This article originally appeared at Watchdog.org