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If you arrive in a town you've never visited and want a good meal, you don't have to take your chances. You can get instant, reliable guidance from Urbanspoon, Yelp, TripAdvisor and other online sources.
That's beneficial even to consumers who never go look at them.
"In a world of more effective word-of-mouth communications, especially via social websites, it's really easy for consumers to complain, and firms are so dependent for their survival upon repeat business that they go to extremes to make sure their customers are happy campers," says University of Chicago economist Allen Sanderson. "Firms that make shoddy products or provide inferior service to their consumers are soon known as former firms."
It's all proof that a free-market economy serves the interests of ordinary people. Stores don't open on Thanksgiving because they want to; they open because shoppers reward those that do, at the expense of those that don't. For consumers, it may be a reason to abbreviate the holiday festivities, but it's also grounds for gratitude.