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Remember, even the group of heaviest drinkers the CDC reported—men aged 20-39—consume on average less than the equivalent of two typical light beers worth of calories on any given day.
In spite of the fact alcohol consumption appears to be both moderate and in line with the government's own recommendations, some activists have already begun seizing on the CDC study as a possible trigger for future regulations to limit alcohol intake. And they're suggesting government strategies to combat soda consumption as a model.
“In New York City, it was smart to start with sugary drinks,” says Margo Wootan of the Center for Science in the Public Interest, while stamping out my own meager and short-lived hope that CSPI was embracing a new style of advocacy. “Let’s see how it goes and then think about next steps.”
I shudder to think where those next steps might take us.
The question activists used to ask was, “Is soda the new tobacco?” Clearly, the answer to that question was and is, “No.” But the new question the CDC research appears positioned to pose is whether alcohol is the new soda.