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2. Meet Kevin Keller
The boycott backfire demonstrated by Chick-fil-A cuts both ways. In 2010 Archie comics introduced Kevin Keller, a clean-cut openly gay teen, to its Riverdale crew. It got the Archie comics more attention that it had received in years, answering such important questions as “Do they still make Archie comics?”
A comic book showing Kevin’s future, serving in the military and getting married to a guy, drew the ire of One Million Moms, an offshoot of the American Family Association that seems devoted to calling for boycotts and complaining to advertisers about anything gay friendly or sexual in the media. They threatened Toys ‘R Us for carrying the offending comic book.
The result: The issue sold out. Much like the Chick-fil-A hubbub, the publicity from the objections caused a significant response in the opposite direction. He now has his own monthly comic book.
Next: The Boycottiest Place on Earth