Katherine Mangu-Ward from the July 2008 issue
(Page 2 of 3)
‘Every Academic Decision Has to Be a Business
Decision'
Phoenix first attracted
widespread attention when Sperling took his company public in 1994.
Since then, the press notices haven't been especially flattering.
When the school tried to expand into New Jersey in the late 1990s,
New Jersey Education Association Executive Director Robert Bonazzi
complained to the Newark Star-Ledger that "pre-packaged programs
such as these are the antithesis of any known definition of
[academic] freedom."
The criticism has intensified during the last few years. In a series of breathless stories culminating in a comprehensive takedown last year, The New York Times aired accusations by prominent educators, former students, and current and former staff members that at Phoenix "the relentless pressure for higher profits...has eroded academic quality." The story highlighted the school's low graduation rates, numerous sanctions from regulators, and a mounting concern that Phoenix was taking taxpayer education dollars without providing promised services in return. David W. Breneman, dean of the University of Virginia's Curry School of Education, told the Times that "Wall Street has put them under inordinate pressure to keep up the profits, and my take on it is that they succumbed to that." Or as James Samels, president of the Education Alliance consulting firm, put it to the Dallas Morning News in 2004: "One cannot serve two masters. They've got investors, and they have a different mission."
University of Phoenix President Bill Pepicello readily agrees that Phoenix has a different orientation than a traditional school. "A successful for-profit higher education enterprise has to survive on the tension between the academic side and the business side of the house," he says. Students want low tuition and easy classes, so there is always commercial pressure to ease academic rigor. Part-time instructors are cheaper, and a standardized curriculum handed down from on high produces lower transaction costs. "Every academic decision has to be a business decision" Pepicello says, "and, conversely, every business decision is an academic decision." Pepicello, whose previous role at Phoenix was as a dean of academics, thinks for-profit education's reputation is "tainted by earlier endeavors," such as cash-for-paper diploma mills. "Bad business decisions and bad academic decisions left a bad taste," he says.
Phoenix offers a much more substantial education than fly-by-nights like degrees-r-us.com. But there's another aspect of its business decisions that does leave a bad taste.
Asses in
Classes
Phoenix's business model
relies on federal tax dollars. In 2004-05, its 300,000-plus
students received a total of $1.8 billion in federally supported
student loans, making it the biggest single recipient of student
aid in the country. Because the school, unlike elite universities,
receives zero government research grants, every one of those
greenbacks from Uncle Sam comes attached to a student, usually in
the form of a Pell grant. This leads to a very simple equation:
More students equals more money. The school helps students apply
for the maximum amount of aid they're eligible to receive and
speeds the processing of the government money into their coffers.
Phoenix has every incentive to be aggressive in its recruiting
practices.
Too aggressive, says the federal government, which in return for ladling out Pell grants attaches several strings to the money. The tension between gobbling up federal aid and satisfying the conditions that come with it is at the heart of Phoenix's legal and reputational troubles. In 2004 a Department of Education report alleged that the university had violated the Higher Education Act by offering financial incentives and free trips to its most successful recruiters, those who, in the recruiters' slang, put the most "asses in classes." Phoenix has paid $9.8 million to the Department of Education for recruitment violations, and in January 2008 the Apollo Group was found liable for fraud because it failed to disclose the report to investors. That decision came with a price tag of about $280 million paid to investors.
I ask President Pepicello about accusations that the university pays commissions based on how many students recruiters enroll, regardless of academic qualifications. "We don't apologize for that," he replies. "Recruiters, as much as anyone else, should have responsibility for what their job description is." Pepicello points out, accurately, that what the law prohibits is paying recruiters "solely" on the basis of enrollment numbers, and he "vigorously" denies that the university does so.
As the University of Virginia's Breneman writes in his 2006 book on for-profit education, Earnings From Learning, "Such practices...are one of the key reasons why economists and others have doubted the wisdom of providing education through the mechanism of for-profit production." According to Breneman and other critics, overly aggressive recruitment leads to Phoenix's high dropout rates.
Using the federal government's standard measure of completing a degree within six years, Phoenix's graduation rate is just 16 percent, compared with nearly 50 percent at traditional schools. That measurement captures only 7 percent of Phoenix's total enrollment, since students who come into the institution with some prior college are not counted, but the school declines to release detailed figures for the remaining 93 percent. Methodologies aside, if 84 percent of any significant segment of your student body is dropping out, that's still pretty bad, a fact Pepicello acknowledges. It is also a less-than-ideal expenditure of federal tax dollars.
Just as there are high default rates on loans given to people with bad credit, Phoenix has high dropout rates (though compared to federally protected mortgage defaulters, Phoenix dropouts carry a modest amount of low-interest loan debt). By keeping admissions standards low, the university is opening up higher education not just to those who can't hack it but to others who can, and who might not have gotten in anywhere else. Phoenix takes the federal money, offers the courses, and considers the high failure rate a cost of doing business.
For-profit schools are not the only ones vulnerable to the distortions of federal education dollars. Nonprofits and state schools wallow in the stuff, too, including research grants and direct subsidies unavailable to Phoenix. What's more, many public schools make up their budget shortfalls not through charging their customers or synching up with employers (from whom Phoenix derives significant revenue) but from extra-academic fund raising, which can invite a whole world of curriculum-bending and attention-sapping distortions of its own. Breneman, a Phoenix critic, writes that he was nonetheless impressed with the comparative amount of time the school's deans spent on actual academic development: "As a dean in a public university, a substantial portion of my time is necessarily devoted to fund-raising and grant procurement. The ironies abound!"
Credentialing Mania
It's
not just the people who own the campuses who spend time thinking
about how to get their hands on more dough. Many students are in
education for the money too. "University of Phoenix is, in some
ways, exploiting this credentialing mania in our country," says the
Ohio University economist Richard Vedder, who has written
extensively about the economics of education. "People want to have
a jump on their colleagues—an MBA, an MPH. University of Phoenix is
exploiting that desire to make a profit."
Many student customers just want a piece of paper with a credential that their employers will accept. Employers, especially those footing the students' bills, want that piece of paper to be legitimate, backed by a certain amount of achievement. Both want the service to be affordable. Shareholders of the Apollo Group want the whole transaction to produce profits.
Vedder is ultimately enthusiastic about the role that Phoenix and for-profit institutions play: "I think it's great that we have the University of Phoenix. I wish we had more [schools like it]. It's providing a great education service to a large number of Americans at no direct costs to the taxpayers, though I might add that indirectly it depends on government loan money."
Students who stick it out can earn their credentials from Phoenix with a maximum of flexibility and a minimum of fuss; that's why they enroll. This aspect may have attracted such disparate graduates as Secretary of Transportation Mary Peters and basketball star Shaquille O'Neal.
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I believe the traditional model for education will collapse over
the next 20 yrs. Computers are slowly replacing most office and
management positions. Future jobs will require far more technical
training, which can be obtained from numerous sources outside of
universities.
I graduated from a top 40 MBA program (SUNY Buffalo) in 1992 and
was unable to find a professional career. I moved furniture in a
warehouse, managed a Taco Bell, and did temp jobs with the US SBA.
Finally, through self study, I learned programming and began a far
more rewarding career. My MBA has become nothing more than a framed
paper-weight.
Universities are such whores for money. I can't believe they would bitch so much.
MikeB-
Yes, we will need a lot of technically trained people, and they
will need a lot of ongoing education. However, I think the
advantage of more traditional educational models is that you focus
on the basic intellectual and communication skills that will
transfer to different settings in a rapidly-changing environment.
The hot technologies will change quickly, but the basic skills
learned in a science or engineering program will transfer.
Not to exalt the traditional model too much--I've taught at a
for-profit technical school, and there's a lot of value there. But
I think we'll need both. The future will see greater variety in
education, but the traditional model will be part of that variety,
and the mix of offerings will (1) keep the models in competition
with each other (a good thing!) and (2) provide different
opportunities for students with different goals, interests, and
skills.
Here in traditional academia there is a lot of snobbery about what
we offer, but outside the ivory tower there are a lot of critics
who recoil from the snobbery by going to the opposite extreme. The
truth is that we need both.
This is a good example of why the market doesn't always produce the best results. All the world's top universities are a mixture of public and private, while the worst ones (the degree mills) are invariably private.
classwarior,
I can name some public schools that arent any better than a degree
mill.
thoreau
I agree. Im a big fan of traditional acedemia, at least for certain
degrees (engineering/sciences/traditional liberal arts). I also
teach some technical classes for a private education center
(primarily linux and perl). They both have their places. Ive met
too many programmers/sys admins who had a high school/partial
college education that were very skilled at certain areas but with
obvious limitations. Of course, Ive also met people with cs degrees
who couldnt program their way out of a paper bag (although that may
be harder than the metaphor was meant to imply).
As a point of fact, I believe Abraham Flexner worked for Rockefeller, not Carnegie, as did his brother Simon.
"Few sins are less forgivable in polite society than offering
poor people products they actively seek."
You are exposing a deep bias here.
Later you admit that the average tuition for a UoP program is much
less than the average tuition for a program at a public
university.
The trick with education, especially the online variety, is how to
set it up where the students actually learn - instead of just pay
for a piece of paper. I was shocked by the low completion rate, but
this strikes me as a good sign for UoP. Did you know that a large
portion of their grading scheme is class participation?
By the way, class participation for UoP is met posting five posts a
week on a friggin message board...
I highly doubt traditional University style education is going anywhere, at least at the top tier, but I do like having lots of options available for different needs. I have a close friend (from childhood) that is considering a for-profit track (not Phoenix though) after dropping out of college, and I think its a good option for him. Choice is good.
I think the advantage of more traditional educational models
is that you focus on the basic intellectual and communication
skills that will transfer to different settings in a
rapidly-changing environment.
thoreau
Shouldn't high schools have already taught this?
When I took Labor Economics there were long discussions on the
value of a college degree. At that time, there were still no
studies that adequately adjusted for sample biases and compared
college degree holder's career success with that of
non-holders.
Further more, most of my learned knowledge from college and
graduate school has since been forgotten. I view human capital as I
due any other form investment. When it is gone, it has no
value.
I guess I was a bit grandiose on my proclamation of imminent
collapse of the traditional educational system. I do however
believe that enrollment will start to decline and the monopoly will
be lost as information flows, regarding options, to parents and
prospective students improve.
I guess it comes done to whether college teaches you how to think
better than you would have been able to on your own.
"I guess it comes done to whether college teaches you how to
think better than you would have been able to on your own."
Clearly. Study after study and obvious observation show that people
are strongly influenced by the ideas and people they surround
themselves with.
However, "on your own" in the case of UoP would be doing readings
and contributing ideas on a computer with minimal contact with
persons in your program in person - Eerily similar to our scenario
here at Reason. We are reading and inputting information and
sharing our points of view but it is nearly impossible for us to
fully express our viewpoint, understand another's viewpoint, or
learn (adapt).
This is the reason (it's not anonymity) that intellectual discourse
is so rare on the internet - most layers of communication can not
be trapped by it.
Clearly. Study after study and obvious observation show that
people are strongly influenced by the ideas and people they
surround themselves with.
Let's see, I'm an engineer with a Fortune 500 company that has
offices spread around the world. I have collaborated on multiple
products with people that I have never met except through telecons
and email. As far as I can tell, our work products are every bit as
real as the ones I generate with the people in the next
hallway.
My wife is 1/3rd the way through a graduate program with UoP. Doing
class work with people scattered around the world (some of her
classmates are in Europe) is virtually the same as doing her day
job with people also scattered around the US.
There is no way to argue that an online degree MUST be inferior to
an on-campus degree just because its online.
Is the UoP as good as the heavily-credentialled MBA program at the
local university -- no way. But it is virtually impossible for a
fully-employed 50-year-old person to attend the MBA program at the
local university. Bang-for-the buck the UoP delivers a worthwhile
product; otherwise, the Fortune 500 company my wife and I work for
wouldn't pay for it.
Eerily similar to our scenario here at Reason.
Bullshit. You're not spending $10K a year in order to make anymous
posts that have consequences in your real life.
"Is the UoP as good as the heavily-credentialled MBA program at
the local university -- no way."
Then why would your wife want a degree that you seem to indicate is
pretty worthless?
One thing that has gone unmentioned in practically every article I
have seen on this whole U of Phoenix kerfuffle is the propensity of
established, old-line brick and mortar universities to establish
their own on-line degree programs.
Could we be seeing a wee bit of squashing the competition? Of
course not, it is all about academic rigor and the grand
traditions...
Now, as the University Glee Club quietly sings "Gaudeamus Igitur"
in the background, I am going to go be sick.
Then why would your wife want a degree that you seem to
indicate is pretty worthless?
A sterling silver teaset would be really nice to have, but we're
will to get buy with copper-clad.
Where exactly did I state or imply the UoP was worthless?
If fact I said Bang-for-the buck the UoP delivers a
worthwhile product
Leatn to read, dude.
but we're will to get buy with copper-clad.
Enineer can't type so good.
So "we're willing to get by with copper-clad."
Fucking IE needs to get a spell checker.
Use Firefox. It does have a spell checker, so your spells come out
well. Oh, it also has a spelling checker, but that is a minor
luxury compared to a spell checker... now, that one rocks! My
man-to-frog spells come out well on the first try, thanks to
Firefox's spell checker.
Kinnath:
If the U of P degree is "no way" as good as the same degree from a
heavily-credentialled local university, I wonder how good it can
be? I have no axe to grind about U of P, it just seems that a
degree from U of P, according to this thread, is "better than
nothing". That is not saying much.
btw, read my WHOLE post, dude.
I wasn't trashing the U of P, I was noting a certain "damning with
faint praise" in the thread.
Use Firefox. It does have a spell checker, so your spells
come out well.
I used to use the full Mozilla suite at work (still do at home),
but the last "software upgrade" to our computing infrastructure
"broke" it. So now I'm stuck with the company-supplied MS IE
:-(
If the U of P degree is "no way" as good as the same degree
from a heavily-credentialled local university, I wonder how good it
can be?
Is the peformance of my wife's 2-yr-old Sentra as good as the new
GT-R, no way. But bang-for-the buck it a nice little car. Certainly
beats the crap the Ford or GM puts out in the same price range.
Perhaps the missing information is that the MBA program at the local university is a top-tier program at a Big Ten school. So saying that UoP is "no way" as good as a top-tier, Big Ten program, should not be an interpreted as "better than nothing".
I think that in every emerging market, you get a fair number of
bullshit providers. They tend to get weeded out over time, but they
can make the market's emergence a royal pain. I say that if UoP can
cut it, value wise, then more power to them.
And I agree with Naga Shadow. Universities are whores for money.
And while I don't love paying taxes for someone else's education,
if I must I figure it might as well be for something useful at a
competitive price rather than a shitload of money to pay for ethnic
studies and English departments (Full Disclosure: I've always
thought ethnic studies classes were bullshit, and I never got along
with my English teachers in high school. I also didn't like the
English professor I had to put up with for a whole semester in
college.)
Also note that it is pretty much impossible to hold a job with
significant responsibility at a Fortune 500 company and
concurrently attend a top-tier MBA program at a Big Ten university
without actually quitting your job at the Fortune 500
company.
That's why the Fortune 500 company is more than willing to pay for
its employees to attend the online UoP program as part of the
employees' career development plans. Which was the whole point of
the original article.
Universities are whores for prestige. Former students who
benefit from the prestige of their alma mater send the universities
money. This creates a perverse incentive not to educate too many
people (elitism in other words).
Then there is the grant thing. Good stuff, but it doesn't result in
too many butts in seats.
I myself am a graduate of Strayer University, a school that is
similar to UoP, and I am a damned good Software Developer/ Database
Administrator. Of course, the vast majority of what I have learned
to be able to do my job I learned on my own rather than in the
classroom, but I don't think there would have been too much of a
difference if I had gotten my IT degree from a more prestigious
school.
The U.S. Department of Education has punished the school for
insufficient hours spent in the classroom and illegal recruiting
practices, exacting two settlements during the last decade totaling
$15.8 million.
The author neglected to mention that the NCAA took away 15
scholarships from their football team for athletes having
non-approved jobs that qualified as "extra benefits".
Former students who benefit from the prestige of their alma
mater send the universities money.
Not this one. Those fuckers don't need my money; they've go a big
enough endowment to stop charging tuition altogether.
As a free market proponent, one would expect Reason Magazine to
embrace the concept of for-profit education. Yet Ms. Mangu-Ward,
who incidentally is a graduate of Yale and former New York Times
researcher, could not be more disdainful of the institution, as
evidenced by her rehashing of every negative allegation leveled
against University of Phoenix in recent years - and without fact
checking. There is not enough space in the "Comments" box to
challenge each error, but here are some highlights of her reckless
journalism:
Ms. Mangu-Ward claims University of Phoenix graduation rates are
low, yet their completion rates are equal to traditional four-year
colleges and universities, averaging between 40-60 percent. And, in
a comparison of students who enter college with "risk factors" that
often contribute toward their dropping out, University of Phoenix's
rates of completion for a bachelor's degree are substantially
higher than for public institutions overall. She also claims the
school declines to release detailed figures on its graduation
rates, yet they are readily available, for instance in University
of Phoenix's newly published Annual Academic Report (available here
http://www.phoenix.edu/academicannualreport/).
She states that University of Phoenix offers "the educational
equivalent of a subprime mortgage," yet according to the
university's Annual Academic Report, its students often enter with
lower scores in the general education areas as compared to more
exclusive institutions but perform at levels comparable to seniors
at other institutions by the time they graduate. For a first-hand
account on the university's academic rigor and quality by a
Chronicle of Higher Education reporter, click here
http://chronicle.com/wiredcampus/article/3082/whats-online-learning-really-like.
Ms. Mangu-Ward alleges that the school has never applied for
accreditation of its MBA program because "it's not eligible," yet
its MBA program is accredited by the Association of Collegiate
Business Schools and Programs, as is, for example, the State
University of New York (SUNY). ACBSP is one of only two accrediting
organizations for business programs recognized by the Council for
Higher Education Accreditation (CHEA), a primary national voice for
accreditation and quality assurance to the U.S. Congress and U.S.
Department of Education. University of Phoenix graduates more
underrepresented students with master's degrees in business than
any other university in the nation.
Ms. Mangu-Ward references that the university in its early years
was denied accreditation in California, yet it never operated a
school in the state. She also cites dated complaints by the New
Jersey Education Association, but fails to reference the fact that
University of Phoenix was granted licensure approval in the state,
which is known to have among the toughest quality standards in the
nation.
She frequently references David Breneman, a noted expert in higher
education, as a "critic" of the university. In fact, he is a strong
supporter of University of Phoenix and serves as a non-paid
advisory board member of its newly formed National Research Center
(see here
http://www.upxnewsroom.com/news/pressrelease.aspx/2008/National_Research_Council).
Ms. Mangu-Ward cites recruitment violations against the university
by the Department of Education, but settlement of the regulatory
matter proves otherwise, stating that the agreement constitutes "no
wrongdoing or violation whatsoever" (see here
http://www.apollolegal.com/hendowDocuments/Document_13.pdf and for
more background here
http://www.apollolegal.com/prrCritique.html).
She references a "comprehensive takedown" of University of Phoenix
by the New York Times, yet the story was largely discredited by the
facts (see here
http://www.upxnewsroom.com/_downloads/UPX_NYT_FactCheck.pdf),
leading This Week in Education to ask, "Did the NYT Get it Wrong on
the University of Phoenix?" (see here
http://blogs.edweek.org/edweek/thisweekineducation/2007/02/did_the_nyt_get_it_wrong_on_th.html).
Finally, she implies that University of Phoenix preys on the
underprivileged who attend the school primarily through government
issued PELL grants designed for low-income students, yet only about
a quarter of the university's students received PELL grants during
the last year - not an uncommon percentage for any public college
or university offering Associates through Doctoral programs.
And the list goes on and on. Flaming errors, wouldn't you say?
I can embrace for profit education as a concept without having to acknowledge that UoP is anything other than garbage.
Am I the only one that finds it disturbing that government employees (teachers) are petitioning government employees (politicians) to enact tyrannical laws to protect their monopolies so they can continue to collect absurd economic rents?
Full Disclosure; I earned my degree at night, while workng full time days. My "college" was little different from U.O.P. "Jay" you're not only one. But I suspect their efforts are as much about trying to protect their monopoly on ideas, as it is about economics. Modern technology, particularly innovative new information delivery systems (like U.O.P.) are making it much harder for "elites" to control the flow of information.
I still say the free market works brilliantly, when it is allowed to do so. Case in point: When I clicked on the link to this story, what did my little eye spy at the top of the page? An internet ad for (gasp) UOP!!
concurrently attend a top-tier MBA program at a Big Ten
university without actually quitting your job at the Fortune 500
company.
Most top tier universities have part-time programs specifically
designed for working students.
I also work at a global company where I work with people all over
however, for the most important meetings, people still meet in
person for the most important meetings.
I went to a traditional MBA program and I found a lot of the
informal meetings and discussions added a lot to my education and
experience. It's just one anecdote, but I found a lot of value from
being on premise.
However, not all situations lend themselves to ideal situations, so
it's good to have extra options. One thing is for certain, being
online won't replace being in person.
Most top tier universities have part-time programs
specifically designed for working students.
So does the local university, but you would be hard pressed
complete in less than 3 or 4 years part-time taking evening
classes.
I think the fact that I get spam email from UoP pretty much says
it all. I even contacted them and asked why I kept getting spam,
their reply was that I had to have requested information. After
hearing that I informed them I had not as I already had a degree in
Engineering from a real college. The Fortune 500 company I work for
pays 90% of the UoP tuition for people that work at my site but
only one has graduated and she is hardly any more intelligent than
before she started.
You will never see them offer Engineering Degrees or Medical
degrees at online universities I assure you.
But really when your "school" spams people for potential students
that is pretty sad and not something I would be looking for as a
person hiring someone for a job.
Ok I see here you graduated from the UoP, while thinking in the
back of my mind, thats the fucking place that spams my email. Now
you want me to take this applicant seriously as educated for the
job which they are applying over the other 100 applicants that
actually went to class and got up and delt with professors year
after year? I don't think the two are anywhere close to being the
same degree or education. Odds are neither will the person
interviewing unless they too are graduates from an online U.
From my spam folder.
byran jyh-shin - S0FT C1alis, branded quality
University of Phoenix - Online. Improve your life. Earn your
degree.
TakeAd.vantageOf Che.aprMedic.ationPri.cez
Yeah thats serious education!
The article takes the quality of American Univerisities for granted. Please see http://studentloanjustice.org/ for stories about those that overestimated the value of a degree.
As an adjunct teacher of both public and private universities,
I've taught in traditional classrooms, emergent seminars and
online. I also teach with many who also teach at Phoenix. It is
hardly the devil or the savior, but like WalMart it gives something
to certain segments of the population that won't get that kind of
education, but it also reduces the quality of the profession as a
whole.
It has a place, but it shouldn't have an overly large influence on
the economics of education overall.
The complaining by the higher education establishment of
University of Phoenix using part time faculty who are actually
working in the fields that they are teaching in is a red herring at
best.
I graduated from the California State Polytechnic University
(Pomona) School of Business in 1979. The majority of my business
school professors were ***part time faculty who were full time
working professionals**.
At the time I was attending there this was being promoted by the
school as being the way of the future and the way to have access to
the most current thinking and techniques in business.
Methinks the Ivory Tower beardscratchers are finally starting to
feel the hot breath of competition breathing on their neck.
Well written. I got a good understanding of the for-profit education model from this. Using some of the info here I have made a visual showing cash flow of such for-profit institutions. Find it at http://paradigmpop.com/blog/di.....pend-money
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