Adios, Presidente

A look back at six unremarkable years of Vicente Fox

David Agren | December 4, 2006

(Page 4 of 12)

span class="c1">A gifted campaigner and lousy politician, the former Coca-Cola executive effectively turned the 2000 presidential race into a referendum on 71 years of PRI rule, coining the slogan, “ ¡Ya! ” (loosely translated: now, or enough). He also was all things to all people and in the euphoria of seeing the PRI unseated – a feat compared to landing a man on the moon – pretty much anything he said seemed possible. Governing, however, proved more difficult than winning office. o:p> /o:p> /span> /p> p> "Fox never had a serious plan for governing, ” said Dan Lund, president of Mund Americas, a Mexico City market research firm. o:p> /o:p> span class="c1">Almost from the start, “There was a sense of drift that began to set in.”