In Praise of Consumerism

When the going gets tough, the tough go shopping. And sometimes even get happy.

(Page 3 of 3)

But it is more likely that the globalization of capitalism will result in the banalities of an ever-increasing, worldwide consumerist culture. Recall that Athens ceased to be a world power around 400 B.C., yet for the next three hundred years Greek culture was the culture of the world. The Age of European Exposition ended in the mid-20th century; the Age of American Markets--Yankee imperialism--is just starting to gather force. The French don't stand a chance. The Middle East is collapsing under the weight of dish antennas and Golden Arches. The untranscendent, repetitive, sensational, democratic, immediate, tribalizing, and unifying force of what Irving Kristol calls the American Imperium need not result in a Bronze Age of culture, however. In fact, who knows what this Pax Americana will result in? But it certainly will not produce what Shelley had in mind.

We have been in the global marketplace a short time, and it is an often scary and melancholy place. A butterfly flapping its wings in China may not cause storm clouds over Miami, but a few lines of computer code written by some kid in Palo Alto may indeed change the lives of all the inhabitants of Shanghai.

More important, perhaps, we have not been led into this world of material closeness against our better judgment. For many of us, especially when young, consumerism is not against our better judgment. It is our better judgment. And this is true regardless of class or culture. We have not just asked to go this way, we have demanded. Now most of the world is lining up, pushing and shoving, eager to elbow into the mall. Woe to the government or religion that says no.

Getting and spending have been the most passionate, and often the most imaginative, endeavors of modern life. We have done more than acknowledge that the good life starts with the material life, as the ancients did. We have made stuff the dominant prerequisite of organized society. Things "R" Us. Consumption has become production. While this is dreary and depressing to some, as doubtless it should be, it is liberating and democratic to many more.

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason.com or Reason Foundation. We reserve the right to delete any comment for any reason at any time. Report abuses.

  • Andrew S.||

    Oh c'mon. Even work at home bot is better than this.

  • Andrew S.||

    Why yes, I did just notice that the original post was in 2010. Did the squirrels get time machines recently?

  • UnCivilServant||

    "I persuade, you educate, they manipulate,"

    I much prefer Bernard's version from Yes, Prime Minister

    I give confidential press briefings; you leak; he's being charged under section 2A of the Official Secrets Act.
  • Almanian!||

    "Yo, fuck consumerism!"

    -sent from Almanian's iPhone™ via Twitter® using the Verizon Wireless Network©-

  • UnCivilServant||

    So which one will be the first to give that to the NSA?

  • Almanian!||

    *companies jam into doorway like the Three Stooges*

  • Nando||

  • Almanian!||

    That's pretty cool to me. I admire people who really do cut back to "what I really need".

    OTOH, "I wore hats, and we made crepes every Sunday," he says.

    Of course you did....

  • Nando||

    Affluenza is a painful, contagious, socially transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more

  • IT||

    here

GET REASON MAGAZINE

Get Reason's print or digital edition before it’s posted online

  • Progressive Puritans: From e-cigs to sex classifieds, the once transgressive left wants to criminalize fun.
  • Port Authoritarians: Chris Christie’s Bridgegate scandal
  • The Menace of Secret Government: Obama’s proposed intelligence reforms don’t safeguard civil liberties

SUBSCRIBE

advertisement