Grand Theft Auto 5 publisher Take-Two Interactive is making a killing on the violent video game.
In its first month, GTA 5 sold almost 29 million units, helping Take-Two generate $1.27 billion in revenue for the fiscal quarter. As Polygon noted, that 29 million represents copies of the game that have been sold to retailers, not necessarily purchased by consumers, but the game is unquestionably a success.
"The title received stellar reviews, shattered entertainment industry records, and has already sold-in nearly 29 million units to date," Take-Two CEO Strauss Zelnick said in a statement. "The extraordinary success of Grand Theft Auto V illustrates the positive momentum in our business and consumers' enduring appetite for the highest-quality interactive entertainment."
Source: PC Magazine. Read full article. (link)