The Open Enrollment Act became California law two years ago with the goal to give kids a way out of the worst schools in the state. The law compels the state to develop a list of the 1,000 worst public schools based on each one's Academic Performance Index. Parents must fill out applications by December 31 if they wish to leave their current school and enroll in any other higher-performing California public school.

The receiving district must accept the student unless that would lead to overcrowding, or would undermine school diversity. The student's family is responsible for transportation to the new school.

Billboards have sprouted recently across the Southland to promote the law. The non-profit Ed Reform Now raised the money to put them up. The author of the law, former state Senator Gloria Romero, is the group’s director.