PHOENIX — To Barry Broome, CEO and president of the Greater Phoenix Economic Council, Arizona has more to offer California businesses than lower taxes, starting with its cost of living.

That’s why, in the wake of a California ballot measure raising taxes, the organization plans to fly in as many as 100 California CEOs for complimentary stays and tours of the metropolitan area.

“The biggest challenge we have in our job is getting to the ultimate decision-maker,” Broome said. “I think this program has gotten us to the CEOs.”