For months, Ann Romney and her eldest son, Tagg, were dutifully supportive of the political professionals running Mitt Romney’s campaign. All the while, their private frustration was mounting.

Shortly before the first debate, it finally boiled over.

What followed was a family intervention. The candidate’s family prevailed on Mitt Romney, and the campaign operation, to shake things up dramatically, according to campaign insiders. The family pushed for a new message, putting an emphasis on a softer and more moderate image for the GOP nominee — a “let Mitt be Mitt” approach they believed more accurately reflected the looser, generous and more approachable man they knew.