Markell explained all the things he was doing to sell more food. He showed them the menu, with $2 grilled-cheese and egg-salad sandwiches and other items.
But no matter what he did with food, his customers weren't buying enough. He couldn't sell at least $4,000 a month worth, as ABC regulations require for places with mixed-drink licenses.
Source: Roanoke Times. Read full article. (link)